Not a day goes by without some marketing guru putting pen to paper to present Customer Centricity as the universal solution to business problems. But, beyond the slogans, what does this notion cover? And, above all, how should Customer Centricity be implemented in practical terms at the different levels of the company and, in particular, in the context of the marketing approach?
83% of the surveyed companies believe Customer Centricity is strategic. Discover the reasons that push companies to be more customer centric, the tools they opt for and the results they expect by downloading your copy of the survey.
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