Since 1952, La Boîte Rose accompanies young parents by offering them gifts, educational guides, useful advice for the care, hygiene and awakening of the baby.
Success Story
SUCCESS STORY : La Boîte Rose
La Boîte Rose's experience with ACTITO's marketing automation platform.
1
The User
Since 1952, La Boîte Rose accompanies young parents by offering them gifts, educational guides, useful advice for the care, hygiene and awakening of the baby.
2
The challenge
Offer personalized content adapted to young and future parents according to the different stages of pregnancy and the first 2 years of baby.
3
The solution
Create personalized scenarios to address the right person at the right time with the right content. Higher KPIs: better open rates, responsiveness and deliverability thanks to the reliability of Actito.
Discover the complete interview of Jonathan Bonfils, Head of CRM et Data Acquisition at La Boîte Rose.