e-mails are sent everyday (Statista 2017)
The number of communication channels is growing incrementally. Consumers have an endless range of options to engage with your brand. All it takes is a few clicks to find information, read comparative reviews from other online users to learn more about you, your product or your service. But you already know this. Customers know what they want and what they expect from you: fast, easy and direct communication, that is relevant and in line with their request. Which is why you must adapt your marketing strategy and use a marketing automation tool. Or in any event, that’s what you should do if you want to better calibrate your customer relations! Is that what you want to do? Good. Just follow the guide…