When you think about sending out emails or firing off your newsletter, the first brand that often comes to mind is MailChimp. And rightly so. Popular with millions of users around the world, they’ve earned their place as a leader in creating an email marketing solution that anyone can use.
But if you’re serious about developing a digital strategy for your business, you’re going to need more than a basic email marketing tool and flat contact lists. You need an intelligent platform that will deliver on customer expectations, communicate on multiple channels, in real-time and with highly personalized campaigns and handy time-saving tools like templates.
That platform is Actito.
Mailchimp, like SendinBlue, Campaign Monitor, Sendgrid and similar email marketing tools, began life as mailing software, focused on just one channel. Actito, on the other hand, started out as a CRM to guarantee return on customer data.
Over the course of 20 years we’ve built and honed its features around automated multi-channel customer journeys, with a powerful data model at its core. In doing so, hundreds of marketers have increased their Customer Lifetime Value significantly by taking their personalization a step further.
According to Gartner, businesses that excel in personalization and segmentation outsell their peers by 20%.
Creating brand loyal customers is all about nurturing and timely, relevant interactions based on a deep understanding of their needs. Mailchimp stands on a flat table data model (basically one big spreadsheet). There’s a limit to how much customer history you can keep on it. With Actito, you keep track of all significant interactions you’ve had with your customers and subscribers since the beginning.
Rather than treating loyal customers the same as you would any newcomer, you can proactively engage with them to prevent churn and recruit ambassadors. You will gain much deeper insights in your audience's behavior. And rely on a solid platform on which to grow your business.
Opt-ins, segments, groups, ... are the ingredients for a messy workplace if not kept in one central environment. Activating your customer in the long run requires a 360° customer view that Mailchimp lists simply cannot give you. It’s not about whom you know, it’s about how well you know them. Not only does it help you convert your customers better, it will also save you lots of precious time.
With a view on every valuable touchpoint (purchases, appointments, bookings...), you can segment customers beyond their online behavior over a longer period of time. Abandoned carts and purchase confirmations are simply reactive, segmentation is about being proactive. Think about RFM segmentation, category abandonment, long-term loyalty programs or predicted churn. There’s so much more to segments than categorization.
Actito provides you with a tailored data model that fits your specific needs and those of your customers. Just as you create tags, groups and segments in Mailchimp, you can use Actito to enrich and consult your enterprise-grade database perfectly on your own.
Extending your customer knowledge with product information, store info, referral programs and much more is as easy as adding a new Excel column.
Enjoy the freedom of choosing your own mix of channels. It’s true that Mailchimp offers seven channels, but customers are exploring new channels every day. We give you some of the most powerful, up-to-date channels, email included. You can add whatever channels you want, like e-wallet, website personalization, pop-ups and so on.
Choosing a tool like Actito is an investment and, like any investment, you want to see fast and tangible returns. You can easily get started on your own, but with support and inspiration from the Actito team, things will happen much faster.
For us, success is 50% tech and 50% human input. Your team and/or agency can always depend on your dedicated Customer Success Manager to make them shine.
Every marketer can show off impressive ROI figures to their superiors through quarterly business reviews for every customer. Mailchimp's target market is simply too big to provide that kind of personal, granular guidance.
Actito is equally brilliant at email. You can send out mass email campaigns, transactional emails and all sorts of email campaigns. And thanks to the HTML editor, you have the luxury of a simple drag-and-drop interface.
The key difference is the depth of personalization you can apply to your messages cross-channel. Book a demo today and discover how Actito can uplift you to the next level of customer experience.