Actito for E-Retail

Seize every opportunity to win business, build customer loyalty and create enduring customer relationships. Whether you do it online or direct through stores, Actito for e-Retail, is the only marketing activation solution you’ll ever need.

By tracking the full range of interactions, from subscriptions, web visits, abandoned baskets and in-store sales, you can learn how, why and when individual and groups of customers are most inclined and then build and test more creative ways to engage them.

Actito for E-Retail

THE ONLY SOLUTION YOUR RETAIL AND E-COMMERCE BUSINESS NEEDS

ACTITO works seamlessly with all established and popular e-commerce systems, including Magento, Prestashop and more complex platforms, thanks to a wealth of APIs.

ORGANIZE ALL YOUR DATA IN ONE PLACE AND EXPLOIT A 360° VIEW OF YOUR CUSTOMERS ORGANIZE ALL YOUR DATA IN ONE PLACE AND EXPLOIT A 360° VIEW OF YOUR CUSTOMERS  Background

ORGANIZE ALL YOUR DATA IN ONE PLACE AND EXPLOIT A 360° VIEW OF YOUR CUSTOMERS

At the heart of the Actito solution, the Datamart gives you a complete all-round picture of individual customers and prospects: subscriptions, transactions, web visits, contents of abandoned baskets, in-store purchases, and more.

The Datamart captures and consolidates data from tills and other retail sources to track key interactions, transactions and conversations on the customer journey. The more you use this powerful tool to get to know your customer, the easier it becomes to target them with offers that uniquely match their pocket and their lifestyle.

MAXIMIZE REVENUES AND ROI WITH CUSTOMIZED COMMUNICATIONS MAXIMIZE REVENUES AND ROI WITH CUSTOMIZED COMMUNICATIONS Background

MAXIMIZE REVENUES AND ROI WITH CUSTOMIZED COMMUNICATIONS

Getting the right message to the right person at the right time, and through the right channel, has never been as easy and intuitive.

Whether it’s e-mail, SMS, push, print or call center, you’ll pick up an understanding of when and how customers choose to interact with you. And then target them with offers that come just at the right time. Customized communication adds impact, boosts sales and improves customer satisfaction.

CREATE, TEST AND DEPLOY YOUR OWN MARKETING SCENARIOS CREATE, TEST AND DEPLOY YOUR OWN MARKETING SCENARIOS Background

CREATE, TEST AND DEPLOY YOUR OWN MARKETING SCENARIOS

You don’t have to be a tech expert to exploit Actito’s intuitive tools. Build a few scenarios to test alternative ideas and then grab one of our ready-built marketing programs to make them happen : welcome, loyalty, recurring purchases, up/cross-selling offers, and more. Actito for e-retail makes it easy to reach and appeal to customers, any time, anywhere.

TEST, ANALYZE AND LEARN TEST, ANALYZE AND LEARN Background

TEST, ANALYZE AND LEARN

What really makes your customers tick? What do they need and expect from you? What’s the best way to reach them? What’s going to make the choose you over the others? Detailed reporting against whole range of criteria enables you to shine a light on on potential new engagement opportunities and, importantly, any that you missed. Corrective strategies and novel ideas for engagement can be fully researched, refined and costed before launching them to consumers.

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HERE WHEN YOU NEED US

However smart, we don’t think technology is ever enough on its own to deliver optimal results. That’s why we put a whole team of experts at your disposal, whenever you ask, to help you make the most of our intelligent platform. Whether it’s to streamline integration, resolve issues with deliverability or provide operational support, more than 200 Actito specialists are on hand to make sure you succeed.

GDPR AT THE HEART OF OUR CONCERNS GDPR AT THE HEART OF OUR CONCERNS Background

GDPR AT THE HEART OF OUR CONCERNS

With data centers located in Europe and functionality (right to be forgotten/portability of data) specifically designed to meet the requirements of GDPR, Actito is the European software that sets the example!

BASED ON WHAT YOU’VE TOLD US, WE RECOMMEND…

Product recommendations based on preferences gleaned from customer interactions can be integrated via Actito or specialized partners through plugins, APIs or tags built into your web pages.

THE WELCOME SCENARIO

Every retailer knows that first impressions are the only ones that really count. They set the scene for building deep and lasting relationships. Yet more than half of online retailers don’t have a welcome script ready to react to that first customer interaction. With open rates at over 60 percent, the welcome email is one of the most effective ways of getting customers on board. Acting on reflex with a generic message isn’t enough. What Actito does is create a sequence of interaction that builds confidence and shows customers that you’ve not only listened, but also understood.

THE WELCOME SCENARIO
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Find out what Actito can do for you