Unleash the power of your data through visualisation and activation

360º vision. A single version of the truth to explore, analyze and activate

Actito CPD provides marketers with a single version of the truth about thousands, perhaps millions of consumers. It’s created a vast pool of assets for you to play with. But how? Actito sets you up with powerful dashboard-driven, analytics and reporting capabilities and a full arsenal of tools to mine the CDP for a deep and clear insight of customer behavior, preferences and propensity to buy.

Request a demo 15min 1-to-1

Unleash the power of your data through visualisation and activation

Request a demo 15min 1-to-1

The Actito marketing dashboard: smart activation at your fingertips

Analytics and reporting are all driven through Actito’s intuitive, all-seeing dashboard. It’s there to streamline customer experience and help you up your game, every day, in every way. It draws your attention to core metrics that indicate where you need to take action to boost revenue, build loyalty and minimise brand attrition.

Monitor database evolution and opt-ins against your overall customer engagement score and recent campaign results. Track how many of your scenarios have been executed to find out how many times you’ve engaged with a customer. Quickly pick up peaks and troughs in customer activity and respond to them right away. Boost revenue streams and increase margins by reducing cost per lead. Exploit up-sell and cross-sell opportunities to increase basket value. Find and activate your ambassadors and most valuable customers.

Test it out 🤓

From exploration to activation

Using dashboard-driven, predictive models, revenue attribution and journey mapping, you can define and create customer segments, track customers across channels and glean insights into customer interest and intent from customer behavior and trends. Every segment you select in your dashboards can instantly be turned into a targeting in Actito.

The whole picture

Dashboards need to be actionable and able to see beyond the world of Actito, so we’ve made it easy to enrich your CDP with data from other sources. With the full marketing estate right there in front of you, using Actito's analytics and reporting capabilities, you have a very clear idea as to what’s working well, could do better or not working at all. You test, learn and iterate to keep maximizing RoI and pursuing strategies that you know are delivering customer lifetime value. People change, and the unexpected happens. Actito gets you fast on your feet. The most activated customer journeys come from a continuous process of analysis and improvement. 

Prove that it works. Stakeholders need to be convinced and reassured their investment in marketing will pay off. With Actito dashboards, your achievements come to life in vibrant data visualizations. It’s very clear how much impact Actito is having on revenue, margins and customer lifetime value. Dynamic dashboards allow you to translate every bit of data into valuable insights, showing the full impact of what you do every day.

See it in action

Analysis becomes second nature

Perform complex analytics with ease to segment, score and identify the optimum target groups to maximise customer loyalty, retention and lifelong RoI. Pick up every signal on the customer journey. Even the most subtle changes in behavior can make a dramatic difference to the impression you make.

Advanced filters

Different personas will react differently to your messages. Filter your reporting per segment and/or opt-in to gear your message to suit each of those audiences. You can filter on recent subscribers and learn how to bring them to the same level as your most valuable customers. Find your perfect customers in Actito and discover what makes them tick.

Finetune every channel

Discover what personalizations work best across different channels and audiences. All channels come with visual and actionable campaign reporting to help you pinpoint what works and what doesn't. Keep track of channel-specific metrics, such as email deliverability, form participations and website interactions.

Export your findings

Data needs to be crunched, compared and improved with your findings. Export your data from Actito with a click of a button to share with colleagues, management and external dashboarding tools.

Book your video conference to discuss your marketing analytics needs

Schedule a free, no-obligation video conference to discuss your specific needs in marketing analytics. Our team of experts will listen closely to identify the challenges your company faces in terms of data analysis and visualization, and subsequently offer you a personalized demonstration of our analytics and reporting capabilities.

15min 1-to-1

Book your video conference to discuss your marketing analytics needs