MaxiToys chooses Actito to implement its omnichannel strategy

MaxiToys chooses Actito to implement its omnichannel strategy

MaxiToys & Actito featured in Gondola!

In order to better target customers’ needs and communicate with them effectively, MaxiToys turned to us for support. The retailer, which is already well established in Belgium, France, Switzerland and Luxembourg, has had an online shop for some time. MaxiToys quickly realised that the platform was not sufficiently optimised to maximise its potential. This realisation led to the objective of improving its digital presence. Indeed, the retailer’s online shop represents a significant resource for data collection.

So, how can this rich and complex data be managed and used effectively to target campaigns by personalising offers and messages? How can these campaigns be rolled out across all channels? How can comprehensive reporting be obtained on the effectiveness of this targeting and these campaigns? And how can we ensure that these marketing automation initiatives remain effective in the long term? MaxiToys has addressed these questions thanks to our agile marketing automation platform and our ongoing customer support. 

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To find out more about our collaboration with MaxiToys, read the full article written by Gondola now.

MaxiToys talks about us

The key requirements this tool had to meet were that it should be reliable and simple, and that it should be secure and easy for our teams to understand.

Gwénaël Berthouloux, Omnichannel Director, MaxiToys

Actito needed to be able to capture data streams that were both rich and complex: addresses and amounts, of course, but also customer behaviour in-store, online and on social media.

Gwénaël Berthouloux, Omnichannel Director, MaxiToys

We therefore needed a tool that could meet this challenge.

Gwénaël Berthouloux, Omnichannel Director, MaxiToys