Twenty years of helping marketers better connect with their audience
Actito started with a simple belief: that technology should make it easier to build real relationships with customers. Two decades later, that belief still drives everything we do.
From Belgium to all of Europe
2024 to today
The agentic era
AI isn't a feature we're adding to Actito. It's reshaping how the whole platform works. The Actito AI Engine, part of the Ibexa Group Agentic Engine, brings autonomous decisioning, predictive personalisation, and real-time journey adaptation to every customer our platform touches. The next chapter has already started.
2023
Joining Ibexa Group
Actito became part of Ibexa Group: a portfolio of best-in-class European marketing and digital experience platforms. Joining Ibexa gave us greater scale, shared AI and engineering capability, and a common mission: helping European organisations own the full customer lifecycle from content to conversion.
2019 to 2022
Going omnichannel
Email alone was no longer enough. We rebuilt Actito as a true omnichannel orchestration platform, adding SMS, WhatsApp, push notifications, web personalisation, and more. The journey builder became the heart of the platform: a visual canvas for designing experiences that span every touchpoint in a customer's life.
2016 to 2018
GDPR and the privacy-first shift
When GDPR arrived, many platforms scrambled to retrofit compliance. Actito didn't. Our European-first architecture meant privacy by design was already baked in. We helped hundreds of customers navigate the regulatory shift and emerge with stronger, more trusted customer relationships on the other side.
2011 to 2015
Expanding across borders
We grew beyond Belgium into France, the Netherlands, and beyond, bringing the same customer-first approach to new markets. Each expansion reinforced what we already knew: that European marketers share common challenges around privacy, personalisation, and trust, and that Actito was well positioned to address them.
2006 to 2010
Growing the platform and the team
As email marketing matured, so did Actito. We expanded our platform capabilities, deepened our deliverability infrastructure, and built a customer success model that put long-term partnerships at the centre. Our NPS scores from this era reflect relationships that have endured ever since.
2000 to 2005
Born in Belgium
Actito was founded in Belgium with a focus on helping marketers move beyond batch-and-blast email toward something more personal. The early years were about proving that relevance at scale was possible, and that European marketers deserved tools built with their regulatory and cultural context in mind.