Glossary

A sequence of pre-defined marketing actions (emails, SMS, push) that Actito executes automatically in response to a contact's behaviour or profile change.

The use of real-time data, AI, and behavioural signals to tailor every marketing message to the individual — beyond simple first-name insertion.

The complete sequence of interactions a contact has with a brand across time and channels. Actito models journeys visually so marketers can optimise each touchpoint.

A long-term strategy of sending relevant, timely content to leads or customers to build trust and move them towards a purchase or renewal decision.

Dividing a contact database into distinct groups based on shared attributes or behaviours so that each segment receives the most relevant messaging.

An automated, one-to-one email triggered by a specific user action — order confirmation, password reset, shipping notification. Sent via API and not subject to unsubscribe rules.