Omnichannel

What does omnichannel mean?

Multichannel means being present on several channels; omnichannel means those channels work together (see multichannel vs omnichannel). The same customer profile feeds every touchpoint, and the next message depends on what the customer just did, wherever they did it. A browsing session on the website can lead to a push notification, then an email, then an offer in the store.

Customers move between devices and channels without thinking about it. When channels run in silos, they receive repeated or contradictory messages. An omnichannel approach gives them a continuous experience and gives the brand a complete view of what works across the journey.

Actito natively integrates every channel on one platform: email, SMS, transactional messages, app and web push, in-app and pop-ups, WhatsApp, digital wallet, audience ads, call centre and print, with RCS coming soon. Every channel is built the same way, so you orchestrate them in one customer journey and measure them in one report.