Push notification

What is a push notification?

There are two types. App push notifications reach people who installed your mobile app and accepted notifications. Web push notifications reach visitors who allowed your website to notify them in their browser, on desktop or mobile, without any app. Both carry a short text, often an image and a link, and can be personalised and triggered by behaviour. These push notification best practices and this overview of the different types of push notifications help you get started.

Push notifications bring people back to your app or website at the right moment: a price drop, a back-in-stock product, a reminder or a personalised offer. They are immediate and cost nothing per send, but they need relevance and the right frequency, or people switch them off.

Actito sends both app and web push notifications from the same platform as your emails and SMS (push campaigns in the documentation). You can trigger them from automated scenarios, personalise them with customer data and combine them with other channels in one journey to increase retention and return visits.