Actito, the alternative to Marigold Engage for simplified and personalized campaign management
In an era where hyper-personalization has become essential to offer a memorable customer experience, marketing automation solutions are valuable allies for businesses. Among the historical players in this market, two editors of Belgian origin stand out: Actito and Selligent (now Marigold Engage).
Like us, Marigold Engage is a historical player in the Belgian marketing automation market. However, our approaches differ significantly, particularly in terms of ease of use and hyper-personalization capabilities.
Whether you are looking for a new marketing automation solution or considering changing your current customer engagement tool, we are convinced that Actito can meet your needs. Our platform is designed to combine efficiency and ease of use, allowing you to fully leverage your customer data without requiring advanced technical expertise.
Discover how our campaign management solution stands out and why many companies choose Actito as an alternative to Marigold Engage to optimize their customer engagement strategy.
Marigold Engage: a feature-rich platform requiring technical and human expertise
As a result of the acquisition of Belgian publisher Selligent by the American group Marigold, Marigold Engage is a feature-rich marketing automation platform. It allows to cover many use cases, from sending cross-channel campaigns to managing personalized customer journeys.
An undeniable functional richness
Marigold Engage allows to cover many use cases in digital marketing:
- Sending email, SMS and push notification campaigns
- Managing automated customer journeys
- Advanced audience segmentation
- Content personalization
This functional richness may seem attractive to companies looking for an all-in-one solution. However, it often comes with a technical complexity that can hinder the adoption and effective use of the platform.
Advanced technical skills required
To fully leverage Marigold Engage's capabilities, advanced skills are generally required:
- CSS knowledge to customize email appearance
- Scripting skills to condition and personalize content display
This technical complexity can limit the autonomy of marketing teams, making them dependent on IT resources or external partners for tasks that are nevertheless essential to their business.
Actito: simplicity at the service of personalization
At Actito, we have chosen a different approach. Our marketing automation platform is designed to combine power and simplicity, allowing marketing teams to regain control of their campaigns without sacrificing advanced personalization capabilities.
An intuitive interface for quick adoption
Pre-designed and customizable templates: Save time by starting from proven models that you can adapt to your brand image.
This "no code" approach allows your marketing teams to gain autonomy and agility, quickly responding to your customers' needs without relying on IT resources.
“Actito is a great tool; it has everything you need and more from a marketing automation perspective, and setting up marketing automation flows is easy thanks to its intuitive user interface. Actito's level of support is also remarkable. The team knows their product very well and is always happy to provide support. ”
Pádraig W.
A simplified omnichannel approach
Actito facilitates the implementation of consistent multichannel marketing strategies:
- Visual orchestration of customer journeys: Create complex engagement scenarios across different channels (email, SMS, push, web, wallet,...) in an intuitive way.
- Omnichannel consistency: Ensure your messages are consistent regardless of the point of contact, thanks to our customer profile-centric approach.
- Real-time activation: React to your customers' behaviors in real time to maximize engagement.
Ex. Jonathan is a customer of an online bookstore. The bookstore noticed that Jonathan often visits the site on Sunday mornings. They also notice that he prefers to receive notifications on his mobile rather than emails. The bookstore also knows, thanks to his purchase history and wish list, that he is a fan of Scandinavian crime novels. On Sunday morning at 9am, Jonathan receives a notification on his mobile app: "Hello Jonathan, we thought the new Nordic thriller 'The Shadow of the Fjord' might appeal to you. Plus, enjoy 10% off this weekend! Discover now."
Advanced personalisation at your fingertips
Unlike Marigold Engage which requires technical skills, Actito makes personalisation accessible to everyone:
- Visual segmentation: Create complex audience segments using our intuitive graphical interface.
- Dynamic personalisation fields: Easily insert customer data into your messages, without code.
- Conditional content: Adapt the content of your communications according to the characteristics of each recipient, all in a visual way.
Our platform allows you to fully exploit your first-party data to create truly personalized customer experiences, without technical barriers.
Commitment to data sovereignty
With its European roots, through its integration into the QNTM group, Actito also offers all the guarantees in terms of data protection, a crucial issue for many companies.
- Data hosting in Europe: Your data remains on European soil, guaranteeing its protection.
- Integrated consent management tools: Easily comply with GDPR consent requirements.
- Total transparency: We offer you complete visibility on how your data is processed and stored.
Finally, by choosing to join the QNTM group, a leading European player in marketing technologies (Martech), Actito reaffirms its commitment to data sovereignty and compliance with European regulations such as the GDPR.
