Actito and Qualifio strengthen their strategic and operational collaboration

Actito and Qualifio strengthen their strategic and operational collaboration

Actito and Qualifio are excited to announce a strengthened collaboration that promises to reshape the European MarTech landscape. This strategic partnership, while maintaining the independence of both entities, aims to deliver more integrated and powerful marketing solutions to our customers.

As part of the QNTM Group, Europe's leading MarTech group, this alliance combines Actito's expertise in customer engagement with Qualifio's innovative data collection and interactive marketing capabilities. The result? A more comprehensive suite of tools designed to enhance data collection, streamline integrations, and advance customer engagement strategies.

Under the leadership of Quentin Paquot, newly appointed CEO of both Actito and Qualifio, this shared direction strengthens their market position while capitalizing on complementary expertise. Actito's operational team sees Marc Désenfant stepping in as General Director, alongside Eric Godefroid as COO and Benoit Delisse as CTO.

The founders of Actito, Kenya Rose and Benoît De Nayer, will continue to contribute as board members, joined by Olivier Simonis, co-founder of Qualifio. This structure ensures that the long-term vision and core values of both companies guide their innovative strategies in the evolving MarTech landscape.

Uniting forces for marketing excellence

Quentin Paquot shares his vision for this collaboration:

The digital marketing world is evolving faster than ever, and staying ahead requires both innovation and agility. That’s why joining forces as highly complementary European platforms is the natural next step within the QNTM Group. Both platforms will continue to grow independently, but by uniting our top talents, we will drive cutting-edge integrations, accelerate innovation, and create even better experiences for our customers. This move will also strengthen our partner network at the Group level, maximising the benefits for all. This next chapter isn’t just about our entities. It’s about making a real difference for the brands that trust us. I’m excited for what’s ahead!

Quentin Paquot — CEO

Elevating your customer engagement strategy

As we embark on this exciting new chapter, our commitment to exceptional service remains stronger than ever. Here's how this enhanced collaboration will benefit you:

Streamlined processes for enhanced efficiency

By consolidating our services, we're simplifying the management of complex marketing campaigns. This means you can focus more on strategy and execution, with faster response times and more efficient communication channels. Our newly integrated support team, proficient in both Actito and Qualifio platforms, ensures swift and comprehensive solutions to your queries.

Powerful integrations for impactful campaigns

The synergy between Actito's Customer Engagement Platform and Qualifio's data collection tools opens up new possibilities for your marketing efforts. You'll be able to create more comprehensive customer engagement and transform real-time insights into personalized, omnichannel journeys with unprecedented ease. This integration not only enhances workflow but also empowers you to deliver more targeted, impactful customer interactions.

Marc Desenfant, Managing Director of Actito, emphasizes the significance of this collaboration:

This collaboration marks a pivotal moment in Actito's journey as a leading Customer Engagement Platform. By combining our strengths with Qualifio, we're not just improving our offerings - we're redefining what's possible in the realm of MarTech solutions. Our customers can look forward to more meaningful, data-driven experiences across the entire customer lifecycle. We're thrilled about the innovations this collaboration will bring to our customers and the broader European MarTech ecosystem.

Marc Desenfant — Managing Director

Leveraging collective expertise for your success

At Actito, we believe that understanding your needs is the cornerstone of innovation. Our collaboration with Qualifio goes beyond technical integration - it's about pooling our collective insights and industry best practices to better serve you. This shared knowledge base allows us to anticipate your challenges and deliver solutions that truly make a difference to your business.

This strategic alliance sets the stage for groundbreaking innovations, enhancing the relevance, personalization, and effectiveness of our solutions while maintaining the high standards of service you've come to expect from us.

As we move forward together, we invite you to join us on this exciting journey towards the next generation of customer engagement. The future of MarTech is here, and it's more powerful, more integrated, and more customer-focused than ever before.