Actito confirmed as European Leader in G2: when technology meets true customer partnership

Actito confirmed as European Leader in G2: when technology meets true customer partnership

The G2 Winter 2026 report has been published, with excellent news for Actito. With 175 customer reviews and a rating of 4.3/5, we have confirmed our position as European Leader in Marketing Automation.

In a crowded market only 3% of solutions earn the Leader badge, this distinction reflects twenty-five years of innovation and commitment to our customers. But above all, it validates our belief that you should never have to choose between technological excellence and human connection.

Results that speak for themselves

The figures in the G2 Winter 2026 report testify to the trust our customers place in us. Our 175 customer reviews have earned us the Leader Europe Marketing Automation and global Leader Marketing Automation badges. This double distinction confirms our ability to compete with the biggest players in the market while retaining our European DNA.

We are also a High Performer Enterprise in Europe and France, which demonstrates our ability to support both SMEs and large companies. With an 85% satisfaction rate for ease of use and an average implementation time of two months, we prove that innovation goes hand in hand with accessibility and speed of deployment.

Our Highest User Adoption Mobile Marketing badge shows that our users don't just buy a license: they truly embrace the platform and exploit its potential on a daily basis. Our functional coverage extends from Marketing Automation to E-Commerce Personalization, Customer Data Platforms, and Mobile Marketing.

Our customers: our best ambassadors

Beyond the numbers, it's our customers' testimonials that touch us the most. A loyal user since 2021 sums up her experience perfectly:

"An efficient tool and a top-notch partnership! Actito saves me time while improving the relevance and performance of my marketing actions. I highly recommend this solution to anyone looking for flexibility, efficiency, and innovation in their customer communication." Read the review

What is striking about this testimonial is its twofold dimension: the effectiveness of the tool AND the quality of the partnership. She is not talking about a simple piece of software, but a solution that is transforming her marketing results in a tangible way. Another customer shares the same sentiment:

" The real advantage is the team: from the sales representative to our account manager, including the developers and marketing specialists, everyone is extremely responsive and attentive to our needs. They are true partners, much more than just a service provider." Read the review

"True partners, much more than just a service provider." This sentence perfectly sums up what sets us apart. The point that comes up consistently in our reviews? "Quality support, very responsive team." This is no coincidence,; it's an obsession.

Technology AND people: what sets us apart

At Actito, we refuse to see technology and human support as opposites. Our platform incorporates the latest innovations: AI to optimize segmentation and sending timing, advanced cross-channel personalization, integrated CDP, and more. We invest heavily in R&D to offer features that meet the marketing challenges of today and tomorrow.

But a powerful platform is worthless without the right people to support you. That's why we have built a true ecosystem of expertise around each customer. From your first sales contact to your dedicated account manager, our developers, and our marketing specialists, the entire Actito team works together for your success.

Have a technical question at the end of the day? Our support team is there for you. Want to optimize your nurturing strategy? Your account manager will advise you. Need a specific integration? Our developers will find the solution. This close connection explains why our customers stay with us year after year, and why some update their reviews four years later to show that the relationship grows stronger over time.

Leader today, even more ambitious tomorrow

These G2 results are not a finish line, but a new beginning. They validate the relevance of our approach, but they also commit us to doing even better. We warmly thank the 175 customers who took the time to share their experience. Every review counts and helps us to continuously improve.

We already have an ambitious roadmap for 2026: new generative AI features, enhanced data capabilities, continuous improvement of the user experience... Because, as one of our customers points out, we are "constantly evolving."

What if your next platform was also your best partner?

Are you looking for a Marketing Automation platform that combines powerful technology with premium support? Do you want a partner who understands your business challenges and not just your technical challenges?

The companies that place their trust in us have discovered that you can have the best of both worlds: cutting-edge technology AND a team that truly supports you.

Request your personalized demo and discover for yourself why Actito is recognized as the European leader in Marketing Automation. Our team will not only show you the platform's features, but also our partnership approach that makes all the difference.

Check out our 175 reviews on G2 to see what our customers really say about us. Because ultimately, they are the ones best placed to talk about Actito.

⭐ 4.3/5 on G2 • 175 customer reviews • Leader Europe