Reach all your goals with Actito
15 February 2021
Reach all your goals with Actito
How does the Goal application work and how does it fit into your marketing strategies? A short overview of the application by Bryan Van Hauwaert, Product Marketeer for Actito.
The website visit goal
The website visit goal allows you to track a user's visit to one or more pages of your website. A real spy, it gives you the possibility to know what the user is interested in when browsing your site: product category pages, services offered, promotions, blog posts, etc. This goal is purely informative: it allows you to find out more, to know more precisely the interest that motivates the user, prospect or customer, on your site.
The transactionnal goal
The transactional goal has a double action: it brings up the notion of transaction in the Actito marketing activation platform, especially via the order confirmation page; it also allows a purchase to be linked to a marketing campaign, giving the marketer the possibility to measure the success of his campaign. However, transactions are not always the only ones to be captured: abandoned shopping basket actions are also tracked by the transactional goal.
Concrete implementation in Actito
In concrete terms, a cookie is first deposited in the visitor's browser. In Actito, this is made possible thanks to the click performed in a marketing campaign. An Actito script will be deposited on a page of the website and will allow the identification of the individual and the interests of his visit.
The ROI reports allow to check the number of transactions and the total amount of transactions generated by these actions. These reports give you all the insights you need to adapt or improve your campaigns and content and make them more effective. Sounds complex? Do you want to know more? Don't panic: your CSM is always there to help you get the most out of Actito's Goal app!
Want to know more?
Discover the workout session led by Bryan Van Hauwaert, Product Marketeer for Actito, which illustrates this functionality with a very concrete example (a video game console that made a lot of noise when it was released).