La Boîte Rose's experience with ACTITO's marketing automation platform.
The User
Since 1952, La Boîte Rose accompanies young parents by offering them gifts, educational guides, useful advice for the care, hygiene and awakening of the baby.
The challenge
Offer personalized content adapted to young and future parents according to the different stages of pregnancy and the first 2 years of baby.
The solution
Create personalized scenarios to address the right person at the right time with the right content. Higher KPIs: better open rates, responsiveness and deliverability thanks to the reliability of Actito.
The interview in video
Discover the complete interview of Jonathan Bonfils, Head of CRM et Data Acquisition at La Boîte Rose.
Découvrez le témoignage de La Boîte Rose lors de l'Actito Day 2020
Le contenu éditorial au cœur de la stratégie de fidélisation digitale par Jonathan Bonfils, Responsable CRM et Acquisition France et Capucine Piot, Content & Community Manager chez La Boite Rose
ACTITO c'est une plateforme qui est particulièrement user-friendly. Toute personne ayant fait du Marketing, du Commercial ou de la DATA, peut facilement prendre en main ACTITO.
Jonathan Bonfils, Responsable CRM & DATA Acquisition chez La Boîte Rose
