La Boîte Rose's experience with ACTITO's marketing automation platform.
The User
Since 1952, La Boîte Rose accompanies young parents by offering them gifts, educational guides, useful advice for the care, hygiene and awakening of the baby.
The challenge
Offer personalized content adapted to young and future parents according to the different stages of pregnancy and the first 2 years of baby.
The solution
Create personalized scenarios to address the right person at the right time with the right content. Higher KPIs: better open rates, responsiveness and deliverability thanks to the reliability of Actito.
Actito is a particularly user-friendly platform. Anyone with a background in marketing, sales or data can easily get to grips with Actito.
Jonathan Bonfils, Responsable CRM & DATA Acquisition chez La Boîte Rose
