AS Saint-Étienne

Success Story: AS Saint-Étienne

The world of sport is also embracing marketing automation!

The client

Founded in 1933, AS Saint-Étienne is a football club whose honours include 10 French league titles (a French record), six French Cups, one League Cup and one European Cup final, making it the most successful and one of the most popular clubs in French football.

The objectives

AS Saint-Étienne’s ambition was:

• To drive growth across all its profit centres and increase revenue within the club
• To better monetise its database
• To improve its use of CRM to engage fans, build loyalty and gain a better understanding of them
• To no longer be dependent on external agencies

The solution

We had to consolidate all the databases into a single one, ensuring the right messages were sent at the right times (200 campaigns in 4 months).

The results

• 90% of contacts provided details
• +60% open rate among subscribers and members
• 100% of marketing activities handled in-house