Integrating print into your marketing automation strategy.
The partner: Gocad Services
Gocad Services, with 12 years’ expertise, is one of the leaders in direct marketing: drawing on their IT and marketing skills, they provide their clients with innovative solutions to automate their direct marketing campaigns, in particular through multi-channel retargeting. They support clients with their challenges relating to customer loyalty, customer acquisition and optimisation.
The client: Mobalpa
Mobalpa is a brand specialising in kitchen, bathroom and storage furniture. Mobalpa – or Mobilier des Alpes – is a brand owned by the Fournier Group, which also includes the SoCoo’c and Perene brands. The Fournier Group has chosen Actito to optimise the management of its relationship and multi-channel marketing programmes. The aim is to support the brands’ prospects and customers throughout their purchasing journeys using individualised, personalised and real-time communications.
This session, led by Stéphane Pierre, Managing Director of Gocad Services, and Lucile De Traverse, Head of CRM & Social Media at Mobalpa, focused on the integration of postal mail into marketing automation channels.
For Mobalpa, paper mailings remain a very important channel for engaging and converting their prospects. “I am firmly convinced that paper mailings remain a highly complementary medium to email marketing, and it is a priority for us to achieve this email-mailing mix with Actito,” says Lucile De Traverse.
To make the best possible use of this at a local level, Mobalpa has opted for the GOCAD/Actito combination, with a ‘paper’ module available both at head office and in-store. This collaboration enables automated file transfers, as well as the production and direct delivery of mailings to consumers’ doorsteps.
Watch their success story on video
Stéphane Pierre, Managing Director at GoCad, and Lucie De Traverse, Head of CRM and Social Media at Mobalpa, share their experience as part of Actito Day 2017.
