How to develop a marketing plan tailored to the subscription business model?
The client
Over the past 40 years, Prisma Media has become France’s leading media group in the sector, across both print and digital, with twenty flagship magazine brands that are essential reading, ranging from *Femme actuelle* to *GEO*, including *Capital*, *Gala* and *Télé-Loisirs*…
The objective
Prisma Media aimed to develop a marketing plan tailored to the subscription business model.
The context
Prisma Media’s core business rests on three pillars: single-issue sales, advertising sales (offline and print) and subscriptions. Subscriptions account for a significant proportion of turnover and are central to Prisma Media’s mission to acquire and retain customers.
The solution
Actito supported Prisma Media in implementing a PRM with several scenarios designed to retain subscribers by providing them with high-quality content tailored to their interests.
Actito helped improve Prisma Media’s subscriber retention rate through campaigns designed to reactivate inactive email segments.
The results
The implementation of automated scenarios resulted in a 10% increase in retention among inactive email subscribers.
ACTITO enabled Prisma Media to develop a marketing plan tailored to its subscription business model.
Watch their success story on video
Claire Sicard, Head of E-commerce, and Kenza Zahraoui, Head of Email/e-CRM, explain their experience with Actito.
