Sergic

Success Story: Sergic

How can you build a 360° customer view tailored to the business model of a multi-activity network?

The client

Founded in 1963, Sergic, with its 40 branches and 700 employees, is France’s fourth-largest provider of property administration and property management services. 

Sergic is one of Actito France’s longest-standing clients. 

The objective

To achieve a 360° customer view in Actito through a single data feed, and to engage these customers with a user-friendly tool that all teams enjoy using.

The context

As a multi-service network (property management, lettings management, property transactions) with different IT systems and data from multiple sources, Sergic needed to break down silos and unify this data. This is why they called on Leadeal Marketing to build a data lake to utilise the data across various tools, including Actito. Sergic also faces GDPR challenges (retaining data for varying periods), which this data lake addresses perfectly, as it will both decompartmentalise and re-compartmentalise the data.

The solution

Actito was chosen for its multi-table relational data model. Sergic therefore created a model that is simpler than the overall data lake, yet complex enough to enable much more targeted and personalised campaigns. Actito is seen as an easy-to-use tool, where everything runs smoothly and it is straightforward to integrate third-party services (e.g. Batch for mobile push notifications). Sergic’s main use today is to automate logins and registrations on mobile apps. 

The result

In terms of ROI, Sergic has achieved:

• +10% open rates
• +9% clicks
• +12% logins

Watch their success story on video

Featuring Jérémy Giacomini, Director of Marketing and Innovation at Sergic