Actito is now part of the Ibexa orchestration platform

Actito is now part of the Ibexa orchestration platform

As of 5 February, Actito has officially joined the Ibexa orchestration platform, a unified marketing ecosystem built around six leading European solutions. This evolution marks an important milestone for Actito and represents an exciting opportunity for our customers! Rest assured: Actito remains exactly the same product you know and love, but is now part of a broader ecosystem that helps marketers better connect data, content and engagement throughout the customer journey. This integration is built on solid European foundations, ensuring the continuity of our commitment to security, compliance and data protection.

Discover what this evolution means in practical terms for your daily use of Actito and the new opportunities opening up to you.

What is the Ibexa orchestration platform?

Ibexa is a modular marketing platform designed to address the complexity of modern marketing and current governance requirements. It brings together six complementary solutions, all developed according to European standards:

• Ibexa (DXP): Connect and orchestrate every step of the digital experience with speed, consistency and local relevance.
• Actito (customer engagement platform): Design, orchestrate and optimise personalised omnichannel journeys at scale with our CEP, turning every interaction into measurable growth.
• Qualifio (data collection platform): Engage your audience with interactive and fun experiences, while collecting the data you need to understand and grow your customer base.
• Raptor (customer data platform): Turn data into decisions, and decisions into personalised emails, recommendations and on-site content, all from one user-friendly platform.
• Quable (product information management): Simplify collaboration between your teams, reduce time to market and enable personalised experiences with our easy-to-use, AI-powered PIM
• Cohesivo (content management system, available in summer 2026): Supports the creation of scalable content in a simple and conversational way

Together, these tools form a connected orchestration layer where each product works independently whilst being even more powerful when combined with the others.

“We want to turn marketers into true orchestrators. That means giving them the tools to launch campaigns faster, connect data and content without friction, and evolve their stack over time. All within a simpler, composable structure that reflects how modern marketing works.” Bertrand Maugain, CEO of Ibexa

What this means in practice for you, Actito customers

If you're already using Actito today, nothing changes in your day-to-day work.

What remains the same

• Your Actito platform, its interface and features remain unchanged
• Your customer journey and data remain intact
• Your data is still protected in our European infrastructure compliant with ISO27001 standards
• Your contracts, product updates and support remain the same

You can continue to orchestrate your campaigns, manage your data and engage your audiences exactly as you do today.

What's gradually improving

Behind the scenes, Actito is now part of a broader MarTech ecosystem, which means:

• Strengthened ecosystem: benefit from the combined strength of six leading European solutions
• Easier activation of data collected across multiple channels thanks to native interconnections
• Clearer long-term roadmap connected to a complete orchestration strategy
• Shared European foundations focused on data protection, transparency and compliance

In short, your current experience remains familiar, whilst future opportunities expand. This evolution strengthens our ability to support you with your omnichannel marketing challenges whilst preserving the security and governance standards that set us apart.

Why this move?

Marketing teams today are working with stacks that are too fragmented and too costly — even more so in the age of AI. At the same time, marketers are realising that orchestration is more complex than initially promised. Enterprise environments involve multiple tools, teams, markets, vendors and infrastructures — and traditional platforms were never designed to coordinate all of this as a unified system. And most importantly, governance is more critical than ever. As data usage, AI and regulation evolve, marketers need platforms that understand compliance and the importance of building future trust.

Ibexa's answer is to build an orchestration model based on European principles:

Open by default

Each product works autonomously and connects easily with the rest of your stack. You choose what you need today and only add other solutions when it makes sense. Ibexa acts as an orchestration layer that connects data, content, engagement and activation without forcing you into an all-or-nothing approach. This modularity respects your pace of evolution and business priorities.

Trust built in

Trust and compliance have never been more important. That's why Ibexa and all the solutions it includes are built with privacy, transparency and accountability integrated at every level. All solutions are based on European data values:

• GDPR-first architecture ensuring native protection of personal data
• Transparent data practices with complete traceability of processing
• Responsible and sustainable AI respecting European ethical standard

This approach reinforces our longstanding commitment to data protection and compliance, core values of Actito since its inception.

Long-term performance

By connecting how you collect data, manage content and activate your customers, Ibexa helps brands create stronger customer relationships, higher customer lifetime value and measurable marketing impact. This vision aligns perfectly with our philosophy at Actito: transforming every interaction into an opportunity for customer loyalty and sustainable growth.

Actito's role in the Ibexa ecosystem

Actito is the customer engagement platform within Ibexa

Within the Ibexa orchestration platform, Actito is the engagement engine: it transforms audience decisions and strategies into personalised, omnichannel customer journeys. Imagine launching a personalised campaign that draws real-time customer insights from your CDP (Raptor), enriches them with product data from your PIM (Quable), collects first-party data via interactive experiences (Qualifio), personalises the experience on your e-commerce site and content (Ibexa DXP), and activates it all across email, SMS, push and web (Actito).

Today, this requires connecting six different platforms with hours of IT support. With Ibexa, it's native. Connected. Simple.

A continuous flow of customer data for your marketing operations

These connections allow marketers to move more fluidly from:

Engagement → Data collection → Segmentation → Activation → Experience

And you can adopt this approach progressively, at your own pace. No forced migration, no disruption to your current processes. This flexibility respects your digital maturity and business priorities.

This entire flow remains governed by European security and compliance standards, ensuring that every piece of customer data is processed according to the strictest GDPR requirements. This approach strengthens your customers' trust and the sustainability of your activation strategies.

Visible changes in the coming months

The main visible changes will concern branding and communication.

You may start to see:

• "Actito by Ibexa" mentioned in certain communications
• More references to the broader Ibexa platform in our content
• Visual updates aligned with Ibexa's refreshed identity

Your daily use of Actito remains the same. Team structures may evolve over time, but the quality of support, product updates and account management remain unchanged.

Our commitment to operational excellence and customer support — core values of Actito — remains our absolute priority. You'll continue to benefit from the same expertise, responsiveness and level of personalised service that have characterised our approach from the start.

The future starts now

This integration within the Ibexa orchestration platform marks an exciting new chapter for Actito and its customers. You retain all the benefits of the solution you know, whilst gradually benefiting from a richer, more connected marketing ecosystem.

If you'd like to discover how Actito can connect with other components of the Ibexa platform, such as the CDP, data collection platform or digital experience tools, we'd be delighted to show you the available options.

This evolution fits perfectly with our vision: making your marketing a true growth driver, with impact, fluidity and performance, whilst preserving the European security and governance standards that set us apart.

Discover how the Ibexa orchestration platform transforms modern marketing experiences