Improved deliverability through marketing activation
The HUBO story
The client
A DIY specialist with more than 150 stores in Belgium, the HUBO chain, founded in 1992, relies heavily on communicating with its customers through its channel of choice alongside flyers: email. With more than half a million customer email addresses, HUBO has always aimed to communicate with its customers effectively.
The context
Because not all of its customers want to receive promotions in paper format, HUBO opted, among other things, to send promotions and mass campaigns to its loaded database. However, with its previous provider, deliverability and campaign sending times were not optimal. Needing a partner able to offer personalization and close support for its sends, HUBO required a marketing activation partner that would allow it to better manage its campaign sends in order to avoid spam and improve deliverability.
The objectives
Faced with this dissatisfaction, HUBO naturally chose Actito, a Belgian marketing activation platform with a thorough understanding of the local market. What's more, in a country like Belgium, Actito demonstrated essential bilingual capabilities, allowing HUBO to reach its French speaking AND Dutch speaking audiences without difficulty.
The solution
In the long term, HUBO aims to adopt Actito as the manager of the entirety of its email traffic. The current priority is the creation and sending of transactional emails. Once this first goal is achieved, however, HUBO plans to focus its efforts on marketing send automation. With a dedicated Customer Success Manager, HUBO has direct contact with an Actito team member ready to solve problems and, above all, already fully up to speed on the client's projects. With smoother interaction, blockages and email sending issues are resolved more easily and more quickly. Despite the particular situation in 2020 due to lockdown, HUBO, like every other retailer, had to adapt quickly to communicate effectively about the measures put in place. Actito's availability and agility allowed HUBO to react quickly and stay in touch with its customers. With this kind of collaboration, the challenges tied to HUBO's new projects look set to be fruitful.
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