10 minutes to understand marketing automation

10 minutes to understand marketing automation

ACTITO has teamed up with Universem to discuss marketing automation.

As part of a series of videos on marketing automation, Actito has teamed up with Universem to produce educational content, just for you.

Email marketing has come a long way: from 1973 to the present day, it has evolved with the times and is still going strong. Yet many people believe that email marketing is dead and no longer serves its purpose. Jonathan Wuurman explains why this idea is misguided. 

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Users are constantly bombarded with messages, but how can you hold their attention, grab their interest and make them want to open your email? We’re seeing too little personalisation at the moment, but what exactly does personalisation involve in practical terms? And what can be personalised? Jonathan Wuurman answers these questions in this second episode!

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In this third episode, Hugues Villeret from Universem takes over to talk to us about ways of obtaining data. Because, after all, to connect with your customers, you need data that will enable you to start a conversation across various communication channels. Which ones? How? Find out in the video!

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Jonathan Wuurman continues on the topic of data management and offers advice on building an optimal database to help you target your communications more effectively.

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