Law 25: The keys to achieving your marketing objectives in full compliance

Bill 25: The keys to achieving your marketing objectives in full compliance

Bill 25, also known as the Act respecting the protection of personal information in the private sector, is an important piece of legislation for businesses that use automated marketing. Its purpose is to protect individuals’ personal information and to regulate its collection, use and disclosure.

Watch the recording

In this webinar replay, presented by Frédérique Lissoir from Propulsio and Aleksandra Logist from ACTITO, we explore the key aspects of Act 25 and discuss its impact on automated marketing strategies. You’ll also find practical advice to help you achieve your marketing objectives whilst ensuring full compliance.

The topics we covered include:

• Understanding the obligations and requirements of Bill 25 for businesses
• How to collect and use data securely
• The security measures businesses must take to protect their customers’ personal data
• The consequences of non-compliance with Bill 25 and how to avoid them

If you’re responsible for marketing or compliance within your organisation, or if you’re simply interested in Bill 25 and its implications, this replay of the webinar held on Thursday 11 May is for you.

Introduction

The protection of personal data is an increasingly important issue in today’s society. The laws and regulations governing the collection, use and storage of data are constantly evolving.

Bill 25 in Quebec

In Quebec, Bill 25 is a law relating to the protection of personal information. It was passed in 2020 and will come into force in 2023. This Act was created to protect individuals’ personal data that is stored and processed by organisations. It aims to ensure that organisations respect individuals’ rights to privacy.

The Data Protection Officer

Bill 25 requires all organisations in Quebec that process personal information to appoint a Data Protection Officer. Regardless of size, resources or sector of activity, any business that processes personal data is obliged to appoint a Data Protection Officer. If no one has been appointed or delegated within your organisation, the person holding the highest authority is automatically designated as the Data Protection Officer by default. It is therefore important to identify someone within the organisation who is comfortable with these concepts and to whom this responsibility can be delegated.

Qualifications of the Data Protection Officer

Unlike other laws or legislative frameworks, Bill 25 does not prescribe any specific qualifications or certifications for the Data Protection Officer. However, it is always preferable to have someone with a basic level of knowledge in this field. It is also important to note that the officer may be someone from outside the organisation or an employee of the organisation.

Duties of the Data Protection Officer

The Act sets out certain duties that must be carried out by the Data Protection Officer, including establishing policies and procedures to protect personal data, training employees on privacy issues, and responding to requests for access to and correction of personal data. The officer must also be able to report data breaches to the Commission d’accès à l’information du Québec.

Complying with Bill 25 for Ethical and Effective Marketing

In conclusion, with Bill 25 coming into force in 2023, this represents a major change for all organisations in Quebec that process personal information. It aims to protect individuals’ privacy whilst ensuring that businesses can continue to operate effectively and ethically.

Whether you are a small business or a large organisation, it is essential to understand and comply with this Act. It is important to have a data protection officer who understands the issues and can implement appropriate policies and procedures. For a more in-depth understanding of this legislation and its implications for your business, we invite you to watch the recording of our webinar above.

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