The shift
AI won't replace marketers. It'll change what they're capable of.
Every interaction is a chance to learn, and every data point is a lever for personalisation. We build AI that amplifies your expertise instead of automating it away, so each customer journey gets the attention it deserves. Actito has put AI at the core of the platform from the start, from algorithmic models to generative tools, and we're not slowing down.
Your assistant
Meet AIO, your AI assistant inside Actito
AIO lives inside the tools you already use, speeding up production and lifting the quality of every campaign. In the email editor it checks spelling and grammar, translates your content instantly for international audiences, and adjusts the tone to match each audience. It hands you three subject lines and pre-headers tuned to your campaign, and it trims SMS messages down to a single send to cut costs and sharpen impact.
Across your campaigns
Know your audience
Predictive scoring anticipates what each contact is likely to do next. The activation matrix surfaces engagement opportunities and churn risks at a glance, and engagement scores rank how ready each contact is to interact.
Reach at the right moment
Best send time predicts when each contact is most likely to open and engage. Customer signals catch the key moments in a journey and trigger timely, personalised actions.
Personalise what they see
Product recommendations match each customer to relevant items, based on their preferences and purchase history.
Test and refine
Smart A/B testing runs automatically, then identifies and rolls out the version that performs best.
What's next
Meet Actito Agents
Actito Agents, powered by the Ibexa Agentic Platform, arrive in September 2026. Existing customers can join the Ibexa Agentic Early Adopter Programme now.
Put AI at the heart of your campaigns
Try Actito and see what your team can do with AI on its side.