Buffalo Grill

Success Story: Buffalo Grill

Find out how Buffalo Grill successfully digitised its loyalty programme

With a turnover of 500 million euros and over 300 restaurants, Buffalo Grill is a staple of the ‘casual dining’ scene in France. But to cope with the challenging post-Covid climate, the brand needed to reinvent its customer relationship and boost the frequency of restaurant visits.

A challenge they rose to with flying colours with the launch in April 2024 of the Buffalo Pass, a 100% mobile loyalty programme, which has already attracted over 500,000 members in just 5 months! Completely redesigned in collaboration with Actito, this programme rewards customers on every visit, directly on their smartphone.

Our customers say it best

“With Actito, we’ve managed to standardise our loyalty strategy to offer our customers the seamless and personalised experience they deserve and expect.”

David Rudzki — CRM Manager